Simon & Schuster Canada to Publish Riveting Memoir by Captain Damian Asher

Wed, 05 Apr 2017

Toronto, April 5, 2017 – Simon & Schuster Canada is proud to announce the publication of Inside the Inferno: A Firefighter’s Story of the Brotherhood that Saved Fort McMurray, by Damian Asher with Omar Mouallem, on sale May 2, 2017, one year after the Fort McMurray fire.

What began as a remote forest fire in May 2016 quickly became a nightmare for the 90,000 residents of Fort McMurray and eventually turned into one of the largest natural disasters in Canada’s history.  As the fire swept through neighbourhoods, it fell to the men and women of the fire department to defend the community and to save thousands of lives. Inside the Inferno is a first-person account of the catastrophe, as told by Damian Asher, a fifteen-year veteran and a captain of the city’s fire department.

Born and raised in Fort McMurray, Damian was tasked with protecting not only the city, but also his crew of firefighters. Day after day, his devoted crew tirelessly fought on the front lines. While embers rained down around them, they pushed their minds and bodies to the brink. Damian led his team through the smoke and the flames. He had little time to worry about his personal safety or whether his own family’s home—which he had built himself– was still standing. With media unable to get into the locked-down city, the world watched in hope and fear, wondering what was happening on the fiery streets.

Finally, after weeks of battling the flames, the firefighters regained control, but when the smoke cleared, much of the city had been destroyed. Inside the Inferno details the courage, strength, and sacrifice of the firefighters and shows what it takes for a city to reunite and rebuild.

“This gripping, on-the-ground account of the Fort McMurray disaster from Damian Asher is a testament to all of the brave men and women who battled the wildfire. It is a story full of heart that’s sure to touch many people across Canada”, says Kevin Hanson, President and Publisher of Simon & Schuster Canada.

Simon & Schuster Canada is a division of Simon & Schuster, a part of CBS Corporation. Simon & Schuster is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, the United Kingdom, and the United States. For more information about Simon & Schuster Canada, visit   

Contact: Amy Prentice, Senior Publicist | 647-427-4985 |

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